seo software

SEO software is a part of a balanced and comprehensive SEO strategy to help your website gain traction and compete for valued and trusted organic search results. We looked at the most popular options and rising stars and decided to review Web CEO, WooRank, and Rank Ranger. These companies covered the range of options for small businesses in terms of ease of use, features, and price.

If you are not familiar with SEO then read our guides on how Google works first. Let’s get started!

Best SEO Software for Small Businesses: Web CEO

We recommend Web CEO as the best SEO software for small businesses because of its range of tools, the number of keywords, pages, and backlinks it includes, and its ease of use. It is more expensive than WooRank and Rank Ranger, but we believe it delivers the best value as the extra power is worth the cost.

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Web CEO vs WooRank vs Rank Ranger Summary Table

seo softwareWeb CEO
seo softwareWooRank
seo softwareRank Ranger
Best For
Best overall for small businesses
Best budget option
Best for monitoring ranking
Pricing as Reviewed

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Ease of Setup/Use

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Websites Included

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Unlimited basic reviews and one advanced review
Unique Keywords
Pages Audited
Backlinks Analyzed
Mobile Optimization Test
Social Media Monitoring
Users Included
Other Features
  • Weekly automated scanning
  • Unlimited branded SEO reports
  • Google Analytics integration
  • Page speed tests
  • Crowdsourced translations of reports in over 140 languages
  • 24/7 website monitoring and downtime notifications
  • Supports English, Spanish, French, German, Dutch,
    and Portuguese
  • Daily keyword tracking
  • Unlimited branded SEO reports
  • Google Analytics integration
Customer Support
Online knowledge
base, including quick
start guide, live chat,
and email with typical
48 business hour
response time
Online knowledge
base, including training
videos, and email support
Comprehensive online
knowledge base,
extensive user documentation,
and email support

A Note on Moz, SEMrush, and Ahrefs

Moz, SEMrush, and Ahrefs are among the best and most widely used SEO tools on the market — in fact, we use both of them regularly at Fit Small Business. However, we believe that the depth of their features and steeper learning curve makes them more suitable for larger and enterprise-level businesses, particularly those that are based online. For the purposes of this buyer’s guide, which is primarily for brick and mortar businesses, we chose to focus on those companies that target smaller and medium-sized businesses.

Best Overall SEO Software for Small Businesses: Web CEO

seo software

We recommend Web CEO as the best overall SEO software for small businesses because of its range of tools and the number of pages and backlinks it includes in its lowest priced package. While it’s more expensive than WooRank and Rank Ranger, we believe that the value it provides more than makes up for the higher cost.

Web CEO consists of a range of SEO reporting and optimization tools, including:

  • Website and webpage audits
  • Link building
  • Social media metrics
  • Keyword research
  • Marketing analytics

The first step in your SEO process is to audit your current website. This will help you to identify any issues such as broken links, poor usability, or missing or incomplete information. Web CEO will scan up to 5,000 pages on up to five of your websites and generate an easy to read and share report. This report will list any deficiencies that may be impacting your website’s search engine ranking and/or decreasing the traffic it receives. These reports give you visibility into how your website is performing and allows you to refine your SEO strategy to improve results.

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